A Chef or Restauranteur makes a commitment to his/her career. As we all know, restaurants come and go, but the people don’t - at least not at the same burn rate. So, how can they build a sustainable career trajectory and enjoy the rewards of this commitment?
Social Media is now pervasive. Many in the industry are active in social networks. Building a following is now a key component of their careers. But, how could they cut through the noise and make every moment count?
- Target local foodies: I know this sounds obvious, but Twitter attracts people from wherever - and a lot of spammers anyway. One needs a local voice that resonates in their own community.
- Be “Searchable”: I don’t mean on Google [necessarily], I mean within the context of “Cool Restaurants/Chefs in [City name here]”. Visitors to your city want to know where to go and what to eat that represents the “best of” experience in your City. If that’s you, how will they find you?
- Earn Qualified Ranking: It’s one thing to get written up by a local blogger, but what if your peers endorsed your Restaurant, your Halibut dish, or your Chef’s reputation for giving back? Foodies want to know more about you and why they should care about your business. No better judge than your peers.
Social food sites like Yelp get you on the map, but they are full of noise. Foodies don’t get the full picture when they have to read all of it. They want a qualified, insider perspective.
MASHPOTATO is your chance to have a voice, build a following, and take that wherever you go.
Be Awesomer. Sign up here for to be one of the first to check out MASHPOTATO http://mashpotato.launchrock.com/