Posts Tagged: silicon valley

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This is a very important revelation. So many startups have visions of Silicon Valley running around their heads. What they don’t realize is their applications are just part of a growing sea of noise.

What every company needs is customers. Creating them is not easy for a bootstrapped startup. However, the first thing that SHOULD come to mind is what existing platforms, companies, or networks already reach your desired customer. While it might even be a temporary exercise, it can build that momentum needed to get noticed.

Crossing the Chasm is another thing. Partnering for strategic customer reach can even make a product into a household name. Even an online service. Take for example Netflix. If not for BestBuy and OEM relationships like Samsung, it wouldn’t have the number of users it does today. Rapid growth has built more than just a following, it built scale that creates value and acts as a defensive tactical barrier to entry for would-be competitors. Apple TV, just didn’t get the traction; and in comparison, never had the level of distribution that Netflix had.

Just sayin

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It’s Saturday morning and I woke up with two things on my mind: Silicon Valley and “…what am I doing?”

My financial advisor/rainmaker/stickhandler/VC has made arrangements to meet potential investors and business development targets in Menlo Park and Palo Alto this coming week. Emails are flying back and forth promising all sorts of talking points etc. It doesn’t seem real. Maybe it’s because I have heard so many stories of Startups going to Silicon Valley to camp out and knock on doors until one opens up to make their dreams come true. I don’t feel like I’ve worked that hard on it, yet I have this opportunity and it is frightening. If it’s for real, this could be the start of something big for our startup.

As any Startup, we are bootstrapped and nurturing our progression along with vapors. Real hard currency is needed to fuel the work-machine, let alone marketing. And, the more you need it, the harder it seems to obtain. So, here I sit looking ahead and fiddling about trying to figure out whether I have everything necessary to support my “ask” and bring home something tangible. I still have time, and the anticipation is like not being able to breath. There is a sense that I need to succeed there or all is lost and hopeless.

I need to get over all that and treat this like any other pitch - it isn’t for everyone. And, we wouldn’t want to align with just anyone anyhow, right? There are lots of fish in the sea. Ya, that’s it.

Now, back to rearranging the numbers - hockey stick or bell curve? Which would they prefer to see?